Emend is an organizational consulting company specializing in home and commercial organizing. I was tasked with developing a new brand identity for them in Q1 2019. 
The first step in our branding process was naming. The original company name was Centsibly Organized; however, the owner felt a refresh was in order. We chose the name emend because it means to make corrections or improvements.
The second step was logo creation. After much exploration we settled on a single forward arrow that mimicked the shadow of a shelf with a simple sans serif word mark sitting atop it. A single letter  icon was created for use in smaller print scale and as a favicon. 
Following the brand identity design, the team and I worked on the website from wireframe to mockup to development.