I was tasked by Hymel Farms to create a fresh brand identity and design system in an attempt to increase my clients marketability and sales potential in an incredibly competitive market.
Their original branding used an HF symbol that the business owner used to brand his animals. I chose to maintain that in their current branding; however, I changed the scale and design of the "brand" to appeal to a broader customer base and help the client's premium appeal.
The animal marks are direct reflections of the type of livestock grown on my clients farms, Savanna Goats and F1 Cattle. These allow the client to use variable branding when presenting to different customers. Additionally a tagline was created to include all types of livestock grown on the clients farm.